What you learn

Back up classes
Batch flexibilities
Doubt clearing session
Job assistance

What you learn
Digital marketing overview
Website planning and creation
Search engine optimization
Search engine Advertising
Social media marketing
Mobile marketing
Google analytics
Online display advertising
Email marketing
Ecommerce marketing
Lead generation for business
Content marketing
Creating internet marketing strategy
Affiliate marketing
Making money via adsense and blogging
Online reputation management
How to grab freelancing projects

How to grab freelancing projects?

Adsense and blogging

What is adsense?
How to get approved for adsense?
Cool trick to get adsense approval by Google
Using your adsense account interface
Placing ads on your blog
Creating blogs with our Free theme
Secret method through which you will make money with adsense

Affiliate Marketing

What is Affiliate Marketing?
3 A's of affiliate marketing
How people make millions of dollar in affiliate marketing?
Affiliate marketing history
Changes in affiliate marketing industry over the year
Affiliate marketing scenario in India
How to be super affiliate?
Different ways to do affiliate marketing
Affiliate marketing secrets
How your trainer makes money in affiliate marketing?
Live examples of how people are making money as an affiliate
Getting your started as an affiliate
Getting you approved as an affiliate from
India's top affiliate agencies
Some of the top affiliate network in the world
How to get approved as an affiliate by world's top affiliate company-commission junction www.cj.com
Trainers shares his secrets of affiliate marketing
Story telling-trainer shows his live example of how he is making money these days as an affiliate

Creating Digital Marketing strategy/Doubt sessions

Online reputation management

What is online reputation management?
why online reputation management is need of hour
Understanding ORM scenario
How to deal with criticism online
10 online reputation management commandments
15 ways to create positive brand image online
understanding tools for monitoring online reputation
step by step guide to overcoe negative online reputation
best examples of online reputation management

Content Marketing

What is content marketing?
Introduction to content marketing
Objective of content marketing
Content marketing 7 step strategy building process
18 types of content with examples
How to write great compelling content
Keyword research for content ideas
Optimising content for search engines
Discussing authority blog
Steps towards developing authority blog
Ways to monetizing authority blog
How to market your content?
Debate Doesn't great content just spread by itself
Understanding second customer
Importance of second customer
How to increase second customer
Understanding online influencers
10 ways to connect with online influencers
35 unique ways to write magnetic headlines
180 examples of magnetic headlines
How to increase opt in email list with content marketing with examples
Case study on content marketing

Mobile web marketing

understanding mobiile devices
mobile marketing and social media
mobile marketing measurement and analytics
fundamentals of mobile marketing
key industry terminology
creating mobile website through wordpress
using tools to create mobile websites
using tools to create mobile app
adversting on mobile(app and web)
   targeting ads on app
   targeting ads via location
   targeting ads on search engine

content marketing on mobile
mobile strategy-segmentations option targeting and differentiation
mobile marketing mix
sms marketing
creating mobile application
uploading mobile app in android and ios

Ecommerce marketing

what is ecommerce?
top ecommerce websites around the world and it's scenario in india
difference between e commerce software and shopping cart software
payment gateways, merchant accounts and logistics for physical goods
integrating woocomerce and setting up an ecommerce store on wordpresss
affiliate marketing by promoting products which looks like an ecommerce store
case studies on ecommerce websites
how to do google products listing Ads(PLA) for ecommerce websites
how to do SEO for an ecommerce websites

Online display Advertising

What is online Advertising?
Types of Online Advertising
Display Advertising
         Banner ads
         Rich media ads
         Pop ups and Pop under ads
Contextual Advertising
         In text ads
         In image ads
         In video ads
         In page ads
What are Payment modules?
 Companies that provide online advertising solution
 Tracking and measuring ROI of online adv
Assignment on allocating funds to various
Different online advertising platforms
Creating Banner ads using tools

Search Engine Optimization

What is SEO?
Introduction to SERP
What are search engines?
How search engines work
Major functions of a search engine
What are keywords?
Different types of keywords
Google keyword palnner tool
Keywords research process
Understanding keywords mix
Google operator so that you can find anything on the web
On page optimization
      What are primary keywords, secondary keyword and tertiary keywords?
      keywords optimization
      Content optimization and planning
      Understanding your audience for content planning
      What is difference between keywords stuffing and keyword placement
      Internal linking
      Meta tags creation
      Creating webpage in HTML
      Using Google webmasters tool and website verification
      Sitemap creation and submission in website and webmasters
      How to write an optimized content
      How to write a content for article, blog and press release
Off page optimization
      What is domain authority?
       How to increase domain authority?
       what are back links?
       Types of back links
       What is link building?
       Types of link building
      Do and don'ts of link building
      Link building strategies for your business
      Easy link acquisition techniques
Local SEO
         Google places optimization
         Classified submissions
         Using H card
         Citation
Top tools for SEO
Monitoring SEO process
Preparing SEO reports
How to create SEO strategy for your business
What is link juice?
Importance of domain and page authority
How to optimize exact keywords for your business
What is Google Panda Algorithm?
What is Google Penguin?
What is Google EMD update?
How to save your site from Google Panda, penguine and EMD update
How to recover your site from Panda, Penguin and EMD

Social media marketing

What is social media?
Understanding the existing social media paradigms and psychology
How social media marketing is different than others
Forms of internet marketing
Facebook marketing
                understanding facebook marketing
                Practical session1
                          Creating facebook page
                          uploading contacts for invitation
                           exercise on fan page wall posting
                Increasing fans on fan page
                How to do marketing on fan page(with examples)
                Fan engagement
                Important apps to do fan page marketing
                Facebook adverstising
                Types of facebook advertising
                Best practices for facebook adverstising
                Understanding facebook best practices
                Understanding edgerank and art of engagement
                Practical session2
                                  Creating facebook advertising campaign
                                  Targeting in ad campaign
                                  Payment module-CPC vs CPM vs CPA
                                  Setting up conversion tracking
                                  Using power editor tool for adv
                                  Advance facebook advertising using tools like Qwaya

Linkedin Marketing
                 What is linkedin?
                 Understanding Linkedin
                 Company profile vs individual profiles
                 Understanding  Linkedin groups
                 How to do marketing  on Linkedin groups
                 Linkedin adversting & it best practices
                 Increasing ROI from linkedin ads
                 Linkedin publising
                 Company pages
                 Adv on linkedin
                 Display vs text

Twitter Marketing
                Understanding Twitter
                Tools to listin and measure influence on Twitter: Tweetdeck, Klout, Peerindex
                How to do marketing on twitter
                Black hat techniques of twitter marketing
                Advertising on Twitter
                Creating Campaigns
                Types of ads
                Tools for twitter marketing
                Twitter advertising
                Twitter Cards

Video Marketing
                Understanding video campaign
                 Creating 1st video campaign
                Importance of video marketing
                Benefits of video marketing
                Uploading videos on video marketing websites
                Using youtube for business
                Developing youtube video marketing strategy
                Bringing visitors from youtube videos to your website
                Creating video Adgroups
                Targeting Options
                 Understanding Bid strategy

Google analytics

Introduction to google analytics
How google analytics works
Understanding google analytics account structure
Understanding google analytics insights
understanding cookie tracking
types of cookie tracking used by google analytics
starting with google analytics
how to set up analytics account
how to add analytics code in website
understanding goals and conversions
how to set up goals
understanding different types of goals
understanding bounce and bounce rate
difference between exit rate and bounce rate
how to reduce bounce rate
how to set up funnels in goals
importance of funnels
how to integrate adwords and analytics account
benefits of integrating adwords and analytics
measuring performance of marketing campaigns via
google analytics
what is link tagging
how to set up link tagging
understanding filters and segments
how to set up filters and segments
how to view customised reports
monitoring  traffic sources
monitoring traffic behavior
taking corrective actions if required

PPC advertising Google Adwords

Google Adwords overview
                   Understanding inorganic search results
                   Introduction to Google adwords and PPC advertising
                   Overview of Microsoft adcenter(Bing and Yahoo)
                         setting up google adwords account
                   Understanding adwords account structure
                         Campaigns, adgroups, ads, keywords etc
                         types of advertising campaigns-search, display, shopping & video
                         Difference between search & display campaign
Understanding adwords algorithm
                   How does adwords rank ads
                   Understanding adwords algorithm(Adrank) in detail with examples
                   What is quality score
                   Why quality score is important
                   What is CTR?
                   Why CTR is important?
                   Understanding Bids
Creating Search Campaigns
                  Types of Search Campaigns -standard
                  All features, dynamic search & product listing
                  Google merchant center
                  Creating our 1st search campaign
                  Doing campaign level settings
                  Understanding location targeting
                  Different types of location targeting
                  What is bidding strategy?
Understanding different types of bid strategy
                  Manual
                  Auto
Advanced level bid strategies
                  Enhanced CPC
                  CPA
What are flexible bidding strategies?
Understanding flexible bidding strategy
Pro and Cons of different bid strategies
Understanding ad extensions
Types of ad-extensions
Adding ad extensions in our campaign
Creating adgroups
Finding relevant adgroups options using tools
Creating adgroups using tool
Understanding keywords
                 Finding relevant keywords
                 Adding keywords in ad-group
                 Using keyword planner tool
                 Understanding types of keywords
                 Board, phrase,exact, synonym and negative
                 Examples of types of keywords
                 Pros and cons of diff types of keywords
Creating ads
                Understanding ad metrics
                Display & destination URL
                How to write a compelling ad copy
                Best & worst examples of ads creating ads
Tracking performance/conversion
              What is conversion tracking?
              Why is it important?
              How to set up conversion tracking
              Adding tracking code in your website
              Checking conversion stats
Optimizing Search Campaigns
            How to optimize campaigns at the time of creation?
            Optimizing campaign via adgroups
            Importance of CTR in optimization
            How to increase CTR
            Importance of quality score in optimization
            How to increase quality score
            Importance of negative keywords in optimization        
            Evaluating campaign stats
            Optimizing with conversion report
            Optimizing with keywords
            Optimizing performing keywords
            Optimizing non performing keywords
            How to decrease CPC
            Analyzing your competitors performance
Creating Display Campaign
            Types of display campaigns all features, mobile app, remarketing, engagement
            Creating 1st display campaign
            Difference in search and display campaign settings
            Doing campaign level settings
            Understanding CPM bid strategy
            Advance settings
            Ad-scheduling
            Ad-delivery
            Understanding ads placement
            Creating different adgroups
            Using display planner tool
            Finding relevant websites for ads placement
            Creating text ads
            Creating banner ads using tools
            uploading banner ads
Optimizing display campaign
Remarketing
            What is remarketing?
             Setting up remarketing campaign
             Creating remarketing lists
             Advanced level list creation
             Custom audience

  

         

Lead generation for business

understanding lead generation for business
why lead generation is important?
understanding the landing pages
understanding the thank you pages
landing page vs website
best practices to create a landing page
best practices to create a thank you page
practical exercise creating a landing page
Types of landing pages
what is A/B testing?
How to do A/B testing?
Selecting landing pages after A/B testing
Converting leads into sales
creating lead nurturing strategy
Understanding lead funnel
steps in leads nurturing

Email marketing

What is email marketing?
how email works?
Challenges faced in sending bulk emails
how to overcome these challenges?
Types of email marketiing opt-in & bulk emailing
what is opt-in email marketing?
setting up email marketing account?
best platforms to do opt-in email marketing
setting up lists and web forms
creating a broadcast email
what are auto responders?
setting up auto responders
how to do bulk emailing?
best practices to send bulk emails
tricks to land in inbox instead of spam folder
top email marketing software's & a glimpse of how to use them
improving ROI with A/B tesintg

Website planning and creation

understanding internet
difference between internet and web
understanding the websites
understanding the domain names& domain extensions
what is web server and web hosting
Different types of web servers
Different types of websites
   Based on functionality
   Based on purpose

Planning and conceptualising a website
   Booking a domain name and webhosting
   adding domain name to web server
   adding web pages and content
   adding plugins


Building website using CMS in class
  identifying objective of website
  decidng on number of pages required
  planning for engagement options
  creating blueprint of every webpage
  best & worst examples

Digital marketing

What is marketing?
what is digital marketing?
understanding marketing process
why digital marketing wins over traditional marketing
understanding digital marketing process
 (1)Increasing visibility
     what is visibility
     types of visibility
     examples of visibility
 (2)visitors engagement
     what is engagement?
     why it is important
     examples of engagement
 (3)bringing targeted traffic
      inbound
      outbound
 (4)converting traffic into leads
     types of converstion
     understanding conversion process
 (5)Retention
      why it is important?
      types of retention
  (6)Performance evaluation
      why it is important?
      tools needed