Search Engine Optimization

What is SEO?
Introduction to SERP
What are search engines?
How search engines work
Major functions of a search engine
What are keywords?
Different types of keywords
Google keyword palnner tool
Keywords research process
Understanding keywords mix
Google operator so that you can find anything on the web
On page optimization
      What are primary keywords, secondary keyword and tertiary keywords?
      keywords optimization
      Content optimization and planning
      Understanding your audience for content planning
      What is difference between keywords stuffing and keyword placement
      Internal linking
      Meta tags creation
      Creating webpage in HTML
      Using Google webmasters tool and website verification
      Sitemap creation and submission in website and webmasters
      How to write an optimized content
      How to write a content for article, blog and press release
Off page optimization
      What is domain authority?
       How to increase domain authority?
       what are back links?
       Types of back links
       What is link building?
       Types of link building
      Do and don'ts of link building
      Link building strategies for your business
      Easy link acquisition techniques
Local SEO
         Google places optimization
         Classified submissions
         Using H card
         Citation
Top tools for SEO
Monitoring SEO process
Preparing SEO reports
How to create SEO strategy for your business
What is link juice?
Importance of domain and page authority
How to optimize exact keywords for your business
What is Google Panda Algorithm?
What is Google Penguin?
What is Google EMD update?
How to save your site from Google Panda, penguine and EMD update
How to recover your site from Panda, Penguin and EMD