Digital marketing

What is marketing?
what is digital marketing?
understanding marketing process
why digital marketing wins over traditional marketing
understanding digital marketing process
 (1)Increasing visibility
     what is visibility
     types of visibility
     examples of visibility
 (2)visitors engagement
     what is engagement?
     why it is important
     examples of engagement
 (3)bringing targeted traffic
      inbound
      outbound
 (4)converting traffic into leads
     types of converstion
     understanding conversion process
 (5)Retention
      why it is important?
      types of retention
  (6)Performance evaluation
      why it is important?
      tools needed