Social media marketing

What is social media?
Understanding the existing social media paradigms and psychology
How social media marketing is different than others
Forms of internet marketing
Facebook marketing
                understanding facebook marketing
                Practical session1
                          Creating facebook page
                          uploading contacts for invitation
                           exercise on fan page wall posting
                Increasing fans on fan page
                How to do marketing on fan page(with examples)
                Fan engagement
                Important apps to do fan page marketing
                Facebook adverstising
                Types of facebook advertising
                Best practices for facebook adverstising
                Understanding facebook best practices
                Understanding edgerank and art of engagement
                Practical session2
                                  Creating facebook advertising campaign
                                  Targeting in ad campaign
                                  Payment module-CPC vs CPM vs CPA
                                  Setting up conversion tracking
                                  Using power editor tool for adv
                                  Advance facebook advertising using tools like Qwaya

Linkedin Marketing
                 What is linkedin?
                 Understanding Linkedin
                 Company profile vs individual profiles
                 Understanding  Linkedin groups
                 How to do marketing  on Linkedin groups
                 Linkedin adversting & it best practices
                 Increasing ROI from linkedin ads
                 Linkedin publising
                 Company pages
                 Adv on linkedin
                 Display vs text

Twitter Marketing
                Understanding Twitter
                Tools to listin and measure influence on Twitter: Tweetdeck, Klout, Peerindex
                How to do marketing on twitter
                Black hat techniques of twitter marketing
                Advertising on Twitter
                Creating Campaigns
                Types of ads
                Tools for twitter marketing
                Twitter advertising
                Twitter Cards

Video Marketing
                Understanding video campaign
                 Creating 1st video campaign
                Importance of video marketing
                Benefits of video marketing
                Uploading videos on video marketing websites
                Using youtube for business
                Developing youtube video marketing strategy
                Bringing visitors from youtube videos to your website
                Creating video Adgroups
                Targeting Options
                 Understanding Bid strategy