Google analytics

Introduction to google analytics
How google analytics works
Understanding google analytics account structure
Understanding google analytics insights
understanding cookie tracking
types of cookie tracking used by google analytics
starting with google analytics
how to set up analytics account
how to add analytics code in website
understanding goals and conversions
how to set up goals
understanding different types of goals
understanding bounce and bounce rate
difference between exit rate and bounce rate
how to reduce bounce rate
how to set up funnels in goals
importance of funnels
how to integrate adwords and analytics account
benefits of integrating adwords and analytics
measuring performance of marketing campaigns via
google analytics
what is link tagging
how to set up link tagging
understanding filters and segments
how to set up filters and segments
how to view customised reports
monitoring  traffic sources
monitoring traffic behavior
taking corrective actions if required